Saturday, April 18, 2009

Basis in the business franchise

until we still often hear the suggestion that the franchise business should be built from the type of business already established and teruji for many years by the owner.
During the development and perintisan business entrepreneurs often find many results that are not in accordance with the original plan. In fact, often have failed many times before and then found success after more than ten years trying.

During the process perintisan that perhaps the survey and conducted according to the official objects diinginkanya, both themselves and other parties involved.

Employers often have found the product excellent results from planning and get a good response from pasara.Ternyata many things that need to be careful about the market opportunities and strategies to win the competition.

As a businessman who thinks the future-oriented and investment, many things that need to be memalui program research and development (R & D) before the offer to others the way foreign companies and several large-scale franchisor.

Some companies are also active promotion and expansion of market outlets. but does not do much research and development activities are intensive business, so many that fail and have to close the business in the middle of the road.

So also have the franchise company's incentive to do the expansion, but as more and rely less figure supported products / services must close the excellent outletnya part of the network.

Conditions have caused over the image of the public, especially potential investors, business and consumer franchises decreased dramatically. when so, should a campaign stop in soon and should focus on efforts to repair the system and service oriented to customers / consumers.

This means that the management company together with the owner must immediately make a business revitalization through R & D. Some employers have successfully built a business network through a series of process R & D, among others, in an integrated KFC, McDonald, Pizza Hut, Carefour, and the last Ice intoxicated 77.

Instead more and more owner capital bid to get the opportunity to conduct investment business (to be investors), including the franchise sector. But many offer only investment package unilaterally claimed by a number of franchisor and success can not yet tested through independent research.

As a franchisor is wise they should have franchibility study and prospects of selected outlets that must be done by the franchisor.
Incentive campaign

In fact only a few local franchisor has conducted such an integrated study. they still assume that it is a waste of your initial investment and a lack of need. While some of the losses suffered in the franchisor if the business failed and avoid the potential partners by investors.

Even for the foreign hunter or prospective master franchisee, the investor must overlooks the world with a research consultant to find the brand or product to be most suitable business partners in Indonesia.

Based on the experience of franchise companies, there are seven categories of R & D should be in sosialisasikan outlets to run the network and backup to be market leader product category.

Seventh category is franchibility (feasibility study franchisee), mapping studies market outlets and product services, standardization and product development based franchises, consumer research and preparation of customer satisfaction, product research and test mastery shop, study the feasibility of the location of candidate franhisee, audit and marketing outlets selected (Achieving target omzet monthly / annual).

While the results of observation, only thirty percent of the local franchise has a license / register. a little research and development of franchisor franchise terpadu.sebagian not have a team of local R & D, training centers, standardization of products and services, and organizational structure with the manager of a franchisee.

Therefore still need to be revitalized franchise industry across the business sector if you want to restore the image and investment opportunities in this sector.

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